The Mission Statement: Ultracoolio ™ created by L.Cue does not aim to make you feel different or above perfection! It gives you the confidence, esteem, and attitude to be yourself!

Utlracoolio’s company is web based. Their home shop is set up in Los Angeles. Their price range begins at $150. Every creation is exclusive and original, meaning that there will be no remakes. This is brand for young adults who are into being an individual and or for someone who wants to stand out of a crowd. It gives you a sense of color and attitude. Not only is this brand for the ladies, but they also have something for the guys as well. Have questions? No problem ask them here.

DRUGS Couture has dropped some dope t-shirts for the ladies with a pretty dope message. Guys you better get your kick game up or your gettin put on blast asap! The t-shirt comes in 4 colors and are priced at $30.

Hellz Bellz Summer ‘08 Collection, Heat Wave will be available in stores soon. The line consist of graphic t-shirts, denims, and tops. Ladies in the fashion industry are really stepping their game up in streetwear.

Be sure to head over to Hellz Bellz to check out the whole lookbook.

OBEY’s Womens Spring Collection gives the ladies something to look forward to this Spring/Summer. If your looking to stand out, this is the line for you. Obey is already available in some stores, so check out their site for more information on that news.

Princess Of The Posse is a New York based brand for ladies.  The Spring / Summer 08 Collection consist of a range of t-shirts which are available on Karmaloop.

KidRobot’s Spring-Summer 08 Collection has arrived at The Coat of Arms. This is strictly for the ladies! Above is Munny Hoodie, and Baananza Hoodie, get yours before they are gone.

Hellz Bellz denim in stock! So to the guys if your trying to find the right gift for that special lady in your life I would suggest you get online or go to Hell Bellz local retailer and pick up some of the latest in Hell Bellz while supplies last.

PUMA and Shanghai Tang has teamed up to celebrate one of PUMA’s most celebrated women’s styles The Lena a limited edition footwear line. It features Shanghai Tang’s signature print and comes in two bold colors – pink & green. The black suede leather vamp on the Lena combines with the smooth satin-like textile print to create a unique look. These are now available at Overkill.

Puma re-launched Evisu with some black denim. The new style features old school tattoo detailing and is available in PUMA concept stores across the country. Available women’s styles include skinny leg, boot cut, straight fit and the cinch mini skirt. Men’s jeans are available in regular fit, slim fit, loose fit and boot cut.